If you cannot see this email, please click [VIEWBROWSER]
You're Invited!
EXECUTIVE MBA INFORMATION SESSION IN HONG KONG
Wednesday, September 11, 2019 7:00pm - 9:00pm
Mandarin Oriental, Hong Kong
5 Connaught Road Central, Hong Kong, Hong Kong S.A.R.
Top Ranked. World Renowned. In Asia.
Dear [First Name],
Join us to hear more about the world’s FIRST Executive MBA program at our Information Session in Hong Kong. And find out more about our unique approach to business education that can make a positive difference to your career.
During the session, Jean-Pierre Dubé - Sigmund E. Edelstone Professor of Marketing, will deliver a masterclass on “Monetization and the Chicago Booth Approach to Marketing”:
Pricing power is one of the fundamental drivers of a company’s value. Yet most firms continue to use simple, exploratory rule-of-thumb that invariably neglect potential profitability. In this session, we will apply the Chicago Booth Approach to Marketing (CBAM) to devise an optimized pricing strategy that fully monetizes a firm’s selling opportunity. CBAM combines microeconomic principles and customer data to measure and quantify the pricing decision problem through actionable decision-making analytics.
The opportunity to hear from our faculty is really one of the best ways to experience what Chicago Booth has to offer. To that end, we want to provide you with a snapshot of a typical interaction that occurs in a Chicago Booth Executive MBA classroom.
Featured Speaker Jean-Pierre Dubé, Sigmund E. Edelstone Professor of Marketing. His research interests include empirical quantitative marketing and empirical industrial organization, with specific interests in pricing, advertising, branding, digital marketing and retailing. This empirical focus is also reflected in his MBA course on pricing strategies, which is designed to teach students how to apply marketing models and analytics to develop pricing strategies in practice. Professor Dube is the recipient of various awards and research grants which includes the Yahoo! Faculty Research Grant. Furthermore several of his recent research projects are in collaboration with companies in the US and in China. Please click here for his bio. |
Come and join our information session and discover yourself why it could be just the most important event that you'll ever attend!
| Register Now! |
Seats are limited and on a first-come, first-served basis!
Best wishes,
Ria Sugita
Director of Marketing, Recruitment and Admissions
Executive MBA program Asia
The University of Chicago Booth School of Business
Connect With Booth
 |
 |
 |
 |
 |
 |
 |
Executive MBA Program Hong Kong
168 Victoria Road
Mount Davis
Hong Kong
+852.2533.9500 | asia.inquiries@chicagobooth.edu
The Executive MBA Program is registered under the Hong Kong Education Bureau. Registration No.: 262427
It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.
© 2019 The University of Chicago Booth School of Business | Privacy Notice
Unsubscribe from The University of Chicago Booth School of Business.