Dear [First Name],
 
These are stressful times. If you are feeling the anxiety, you are not alone. We also struggled to figure out what this global health emergency was about, and how to continue to operate working from home and connecting via video and audio channels. But as tough as crises often are, they also are the sparks for innovation.
 
We have therefore accelerated The Asset’s digital initiatives, and are delighted to send you the latest issue in digital format here. In it, you will find the cover story for the month on page 26 – Restoring the cash flow during a crisis, which highlights the experiences and challenges treasurers and CFOs faced during this period. On page 33, we share a short video clip on how companies are adopting digital channels to reach their customers. Our lead ESG article for the month on page 48 – Sustainable investing to underpin recovery, which highlights the popularity of sustainable funds as more investors focus on ESG.
 
Your subscription to The Asset, print edition, now includes the new digital edition at no additional cost. In addition, we are pleased to be able to extend your subscription by a further six months from the expiry month in appreciation for the years of support.
 
During this period, information that is trusted is vital. At The Asset, we remain committed to being able to deliver content that is relevant and helpful to you.
 
We have also relaunched TheAsset.com with a new look, including a new section on Covid-19, which looks at how companies, investors, and regulators are responding to the pandemic. We expanded our coverage on infrastructure finance and grouped the news under Asia Connect. The ESG Forum experienced a surge in readership with issuers and investors keenly taking ESG to heart. Together with Treasury & Capital Markets, Wealth & Asset Management, Europe, and Today in China, we have enhanced the digital experience to include videos, and podcasts.
 
We invite you to experience The Asset’s new digital initiatives at your leisure. Please feel free to send us an email to share your thoughts – on managing through this crisis, what works, what issues are important, lessons learned in strengthening business resilience, and what the future looks like. Your views matter. Together, we have the potential to come out stronger, and more tightly knit as a community. Stay safe.
 
Yours sincerely,
 
 
Daniel
Editor-in-chief