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We've been receiving a number of queries about our ESG benchmarking service and awards. We would like to share here the responses to some of the questions.
We understand that The Asset Corporate Awards is open to all listed firms, but how do you evaluate them?
The Asset Corporate Awards offers a rigorous benchmarking service for listed companies with regard to corporate sustainability. The criteria used to assess the companies include a range of metrics that take into consideration a corporate’s unique business environment, its industry, and the regulations of the market it belongs to. Financial performance is used as a proxy for gauging management acumen. Companies are also evaluated according to the quality of their social and environmental responsibility and investor relations.
There are two steps to the benchmarking process. In the quantitative phase, companies are invited to complete an online questionnaire. The companies are sometimes asked to elaborate on some responses. In the qualitative phase, Asset Benchmark Research consults institutional investors, analysts and industry experts for their views on a company’s ESG efforts.
What does it mean to win this award?
As investors increasingly value companies that excel in ESG, the awards programme provides a great opportunity for listed corporates to boost their credentials in the space. It signals to industry peers and the business community an awardee’s commitment to excellence and continuous improvement.
For 18 years, the programme has been boosting media mileage and brand awareness for award winners. Many of the largest corporates have carried The Asset Corporate Awards logo in their marketing materials to mark their milestones in ESG. The programme also provides winners the following:
- Free use of The Asset Corporate Awards logo in their marketing materials
- Media coverage that reaches The Asset’s print and digital audiences of 190,000 that include institutional investors, top-tier conglomerates, global and domestic banks, Asia’s regulators and other government agencies
- Copies of the ESG magazine, which they can distribute to their respective clients as well as a year’s subscription to The Asset
Will this cost us?
The submission fee is US$ 3,288 that covers administration, research and analysis of the applications regardless of the number of awards applied for.
Many of the companies we've worked with are able to account for monumental gains in branding and media exposure that are tough to quantify and definitely dwarfs what they spent on the submission fee. The Award comes with a seal of accomplishment on corporate sustainability. Such accomplishment has far-reaching impact on a company’s positive image.
Apart from the processing fee, there are no additional costs of winning an award. Attending the awards dinner is greatly encouraged as it's a great networking opportunity for your company. We can supply details of the cost of attending the awards dinner upon request.
Here’s a glimpse of last year’s event as well as the link to the ESG Forum which is a great source of news and information about ESG.
I hope this has helped you with some of your questions on the awards. If there's anything else we can assist with, please feel free to reach me.
Leo Walet
Content Strategy Editor
Asset Publishing & Research Limited
T: +852 2165 1669 | E: leonora.walet@theasset.com
Suite 1203-05, 12/F, Chinachem Exchange Square, 1 Hoi Wan Street, Quarry Bay, Hong Kong
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